Consumer Data Enrichment

Enrich your data with demographics and consumer profiles based on real-world behavior. 

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Mobile users frequently attending yoga classes & visiting yoga studios

How customers use our Consumer Data Enrichment

Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:

Photo of a woman looking happy at her cell phone. Devices used apple iPhone and laptop. employment office

Understand and Increase Reach

Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification. 

A group of friends smiling and pointing at something on a phone screen while dining at an outdoor restaurant on a sunny day. Category lifestyle subcategory food and beverage.

Create Effective Look-alike Modeling

Turn your best customers into more customers and reach untapped similar audiences.

A laptop screen organizing files described as in-market with a subcategory of employment

Maximize Campaign Performance

Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.

two young women drinking coffee at a cafe after shopping. category in-market. subcategory shopping.

Achieve Addressable Advertising

Increase identity resolution and target the right message to the right people at the right time. 

Man looking out a bus route map. demographic young unmarried man. interests fitness and travel.

Complete Consumer Profiles

Create a holistic view of who consumers are, why they do what they do, and what they really want.

Consumer Data Enrichment Features

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.

Device Persona
App Information
Education
Consumer Persona
Marital Status
Income
Gender
Age
Global Countries Traveled
HEM to Maid
MAID to HEM

Enrich the data that powers your revenue

Data in Action

Explore our Personas

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Name
Persona ID
Description

Party Planners

462

Mobile devices that visited retail stores, event venues, and events associated with planning and preparing for a party

Pet Lovers

137

Mobile devices that visited events and places related to an enthusiasm for pets in general such as pet parks, animal shows, pet stores, grooming services, etc.

Pet Supply Shoppers

614

Mobile devices that recently visited a pet supply store

Photography Enthusiasts

853

Mobile devices that visited places and events related to photography

Pizza Lovers

443

Mobile devices that frequent pizza parlors & restaurants

Pleasure Travelers

430

Mobile devices that visited places related to travel for pleasure such as tourist attractions, airports, and casual restaurants

Political Activists

365

Mobile devices that attended an event focused on political activism or visited a political office location

Pop Music Fans

262

Mobile devices that recently attended a pop music event

Potential Weight Loss Interest

1128

Mobile devices that frequent places serving unhealthy food & its user may be interested in weight loss services and products

RV Enthusiasts

838

Mobile devices that visited an RV park, dealership, or event related to an interest in RVs

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Meet with us and put Unacast’s data to the test.
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