Unacast delivers critical insights to leading brands in order to identify macro trends, quantify the true impact of marketing activities and identify areas of opportunity for growth.
Our human mobility data is structured to your specific use cases
A good fit if you’re a sophisticated platform with the internal capabilities to attach your own maps and POI, or to analyze and extract value from GPS data in a raw form.
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A good fit if you prefer to work with a human mobility dataset — both GPS and map data — that has been processed and thoroughly vetted on accuracy.
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Harness Unacast’s Business Strategy capabilities to create custom Human Mobility Insights for a variety of use cases.
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Our stream of GPS pings is aggregated from our sources, standardized, and purged of overlapping and fraudulent data.
Unacast gathers aggregated GPS data from smartphones and mobile apps, with opt-in consent from users. All data is privacy compliant in the markets in which we operate, and used for good.
In addition to filtering out invalid data, we standardize the nomenclatures of all providers to allow for seamless useability.
Every single human who uses a device that produces Unacast data has proactively consented to its use. Not only are we GDPR compliant, we are currently gearing up for California’s Consumer Protection Act.
Using the GPS pings from our pool, the Unacast data engine clusters them into events that indicate human activity.
A dwell is a set of GPS pings seen within 80 meters of each other within a 8 minute to 4 hour time period.
A travel event is a set of GPS pings seen less than 10 minutes apart, and distance between the first and last ping in the set is more than 100 meters.
These dwells are repeatedly seen over 28 days and align with typical work & non-work hours. The location of the dwells are obfuscated to protect privacy.
Our Digital Atlas includes more than 1 million places of interest with over 90% coverage for the top 4,500 retail brands.
Our Digital Atlas includes more than 5 million places of interest, including over 90% coverage on the top 4,500 retail brands.
Our polygon set optimizes accuracy in determining visits. We also incorporate data from publicly-available municipal maps, from census blocks groups to cities to states.
Clients can contextualize Unacast Dwell Events in their POI databases in order to determine visits to commercial venues.
Harness Unacast’s Business Strategy capabilities to create custom Human Mobility Insights for a variety of use cases.
BT has chosen to partner with Unacast because of the company’s proven track record … We look forward to becoming the market leader within data monetization for the UK market, and our partnership with Unacast is essential to that growth strategy.
Our strategic partnership with Unacast marries the expertise and data assets of Precisely and Unacast to deliver innovative and highly valued dynamic demographics data to our customers. We trust that our partnership with Unacast will continue to grow into the future.
Unacast is an amazing GCP partner. They are using data to do innovative things ranging from tracking COVID-19 to predicting what location is the best for a new retail store. This is a huge step for our partnership and it will be a game changer!
Unacast is by far the most flexible and adaptable location data provider. They have great coverage geographically, they're adjusting to the market needs in a fast and strategic way, and their teams are transparent and helpful throughout the entire process.
Our collaboration with Unacast is more important than ever because it takes data integration to the next level to account for evolving shopping habits and provide retailers the necessary insights to adjust operations and customer engagement accordingly.
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