Telco

Turn your network data into mobility insights for new revenue streams and network improvements.

Use Cases for Telco

Unacast’s location data processing engine empowers Telcos to unlock new revenue streams and ways of improving their network through mobility insights.

Multiracial friends talking and using a smartphone while riding a bus in the city. Transit Trends outlined with info graph

Add New Revenue Streams

Provide valuable mobility insights to retailers and transportation authorities — things like foot traffic, trade areas and visitor demographics, and how people travel in a country (car vs. public transportation).

Explore New Revenue Streams

5G Rollout and Capacity Allocation

Prioritize infrastructure investments and dynamic network adjustments in areas where it's most needed by understanding people movement patterns combined with cell towers data.

Understand People Movements

Top down city view with 5G Rollout

Group of sporty young people in gym. Fitness outlined with info

Provide Media Insights

Create customer segmentations based on how different groups of people interact with physical locations, and add new revenue streams by assisting out-of-home (OOH) advertising in a privacy-compliant manner.

Start Building Insights

Reduce Drive Testing Costs

Reduce the cost of drive testing by mapping signal distribution using existing network and CDR data.

Explore Drive Testing

High angle aerial view of various cars on the road and paying tolls in the city

Featured Resources

Harnessing Telco Data for Virtual Drive Testing

October 16, 2024

Harnessing Telco Data for Virtual Drive Testing

Optimize network performance with virtual drive testing using Turbine. Analyze mobility data to enhance coverage, reduce costs, and boost customer satisfaction in real time.

Turbine for Telcos - the secure, privacy-first solution for building mobility insights

Turbine for Telcos - the secure, privacy-first solution for building mobility insights

Telecom companies handle vast data securely and privately. Turbine helps Telcos build mobility insights, ensuring data never leaves their secure environment, and complies with privacy regulations.

Mature telcos are taking back the data throne from Big Tech...and building new revenue streams while they do it

Mature telcos are taking back the data throne from Big Tech...and building new revenue streams while they do it

Mobility data is crucial. Telco data, anonymized and aggregated, helps make decisions that save businesses, cities, and lives without compromising privacy.

What our customers are saying

Unacast is an amazing GCP partner. They are using data to do innovative things ranging from tracking COVID-19 to predicting what location is the best for a new retail store. This is a huge step for our partnership and it will be a game changer!

Ingrid Gonzale

Google

Unacast is by far the most flexible and adaptable location data provider. They have great coverage geographically, they're adjusting to the market needs in a fast and strategic way, and their teams are transparent and helpful throughout the entire process.

Jay Panchal

AlphaMap

BT has chosen to partner with Unacast because of the company’s proven track record … We look forward to becoming the market leader within data monetization for the UK market, and our partnership with Unacast is essential to that growth strategy.

Chris Withers

BT Group

Our collaboration with Unacast is more important than ever because it takes data integration to the next level to account for evolving shopping habits and provide retailers the necessary insights to adjust operations and customer engagement accordingly.

Craig Szklany

Sensormatic

Our gold mine of location data is Unacast. What really impressed us with this partnership has been the high quality of the data…as well as the amazing support we receive. We have been very happy with this relationship and we are looking forward to continuing into the future.

Anastasios Noulas

Firefly Advertising

We are most impressed with the amount of usable data, frequency Unacast onboards new data, and how easy it has been to collaborate and create relationships. I have been impressed with the possibilities of the data, and there is so much potential with using Unacast’s mobility data.

Stefano Biondi

Generali Real Estate

One thing we like about Unacast is that the platform is relatively intuitive. Another thing is it offers that psychographic segmentation right in the app. At a quick glance, you can get a better understanding of the core customer.

Matthew Lautensack

Director of Research and Development

I am most impressed with the consistency and quality of data…

Magesh Poondi

CEO

To better understand human behavior during wildfire events, we wanted to implement a different data collection method than those used in past studies. We hypothesized that mobility data would provide us with new insights into human movement during a catastrophic event, which could help facilitate emergency planning and management.

Xilei Zhao

University of Florida

Through the use of location intelligence, we were able to develop a new methodology to analyze human behavior during wildfires and gain insight into residents’ evacuation decisions. The results of our study can help to advance the research of modeling and analyzing evacuation behaviors during natural hazards.

Xilei Zhao

University of Florida

I would absolutely recommend it to anyone who has retail or a physical presence. I think it's that missing piece of the puzzle that marketers are often kind of on the hook for, but don't really know how to get and have to make a lot of assumptions.

Senior Manager of Media

Pet Industry Client

I think [Unacast and Spatial.ai] are helpful for media buyers in particular, especially when you have a budget and you don't really want to waste anything…to make sure you're getting the most out of your media dollars

Digital Marketing Director

Pet Industry Client

The latest Unacast trade areas by zip update has been a game changer. It is important because it makes it easy to see where the majority of our customers are actually coming from so we can target by zip code…then we start to think about target audiences and get into Spatial AI and selecting audiences to export to our campaigns.

Senior Manager of Media

Pet Industry Client

We already had the framework for data. So on our end, it wasn’t tough to introduce, and the Unacast team made it exceptionally easy for us. It was extremely streamlined. It went through without a hitch and the integration was ahead of schedule.

Director of Data Partnerships

AdTech Client

Unacast’s location data is invaluable not only for Demand-Side Platforms (DSPs) but also for brands seeking to refine their client lists and understand consumer demographics and behaviors. This data is universally beneficial within the advertising sector.

Director of Data Partnerships

AdTech Client

We’ve explored several data providers for location data and other services, but our decision to continue working with Unacast is a clear one. We are confident that Unacast will keep evolving to meet our needs as we adapt to the future.

Director of Data Partnerships

AdTech Client

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Meet with us and put Unacast’s data to the test.

bird's eye view of the city