How customers use our Data Linkages
Data Linkages helps our clients to deliver smarter, more effective campaigns in our ever changing world. Platforms and organizations leverage our privacy-compliant identity linkage data to:
Enhance Identity Resolution
Link MAIDs to hashed emails (HEMs) and MAIDs to IPs, enabling seamless cross-device tracking and ensuring you can follow the customer journey across mobile, desktop, and CTV.
Improve First-Party Data Activation
Maximize the value of first-party data by linking CRM records to active MAIDs and IPs, enabling higher match rates, better personalization, and more effective ad activation.
Reduce Ad Fraud
Detect suspicious activity and eliminate fraudulent impressions to maximize budget efficiency by combating invalid clicks, device farms, and bot traffic.
Achieve CTV Success with Advanced Household Targeting
By linking mobile IDs to household IPs, Unacast enables precise CTV ad delivery, ensuring brands can target entire households or individual users with the right message at the right time.
Boost Return on Ad Spend
Increase ad targeting precision by linking device IDs to real user profiles, boosting ROAS and engagement rates.
