Location Insights for Government and Municipalities

Public officials and community leaders are harnessing the power of location data to understand local and national communities.

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How Our Public Sector Clients Use Location Insights

Location insights help governments and municipalities measure the impact of large-scale events as well as plan and prepare for the future.

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Understand Neighborhood Activity

Uncover foot traffic trends in neighborhoods and to custom locations. See how visits to a location change over time.

Discover Neighborhood Trends

Learn About Your Community

Understand the characteristics of neighborhoods for both residents and visitors. Get deeper insight into not only the demographics of your community, but their motivations based on 80 behavioral segments.

Understand Your Community
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Understand Visitor Behavior

Find out where visitors come from and their demographic makeup.

Get Visitor Insights

Create Better Communities

Use foot traffic trends to inform and validate community investments like new parks and shopping areas.

Discover Community Insights
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Identify Up-and-Coming Areas

Identify emerging markets early and understand the future potential of a property. Find out how demographic shifts are impacting a specific neighborhood.

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Recruit Retailers and Developers

Use foot traffic and visitation data to determine an ideal economic development plan and attract the right retailers.

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Monitor the Impact of Events

See how major events change foot traffic trends and human behavior across cities and communities.

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What can you do with foot traffic insights?

Determine how many visitors to a neighborhood are locals versus out-of-towners.

Uncover patterns in residential and/or commercial stays.

Understand how far people are traveling in order to get to a neighborhood.

Find out the regions where visitors live and work, what brands they tend to visit, and what regions they're coming from.

Identify changes in the characteristics of neighborhoods.

Maximize your community’s potential and identify areas of growth

Aerial view of People crowd. Many people going through the pedestrian crosswalk.Aerial view of People crowd. Many people going through the pedestrian crosswalk.

Unacast Insights

The Industry’s Most Innovative Location Intelligence Platform

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Powered by Machine Learning Datasets

Unacast SaaS Foot Traffic

Foot Traffic

Track visits to a location over time, and the demographics of those visitors.

Unacast SaaS Dynamic Trade Area

Dynamic Trade Areas

Identify the home and work regions of your visitors.

Unacast SaaS Cross Visitation

Cross Visitation

Find out what other brands your visitors go to.

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Demographics

Understand what types of people are visiting a location.

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Meet with us and put Unacast’s data to the test.
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