White Papers

Location data is complex, and many advertisers don't understand the intricacies of working with this data. Learn how you can address the latest challenges in the location data industry.

In the "post-pandemic" era, migration trends have stabilized, but the mass relocation of millions has deeply impacted the financial and cultural landscapes of major U.S. cities. In this report, we’ll go in-depth on the health of New York, Chicago, Dallas, San Francisco, and Los Angeles — five cities with a combined estimated population of nearly 17 million.

Can human mobility data — foot traffic data, to be precise — predict business performance? Anecdotally, it makes sense in some sectors. But does the data back it up? To find out, we dove into the foot traffic and quarterly revenue of publicly traded companies, looking across a multitude of sectors and brands.

Telco data is unique compared to other location data sources, because it generally provides a very high signal density.

View supply chain at major U.S. ports alongside our index of consumer spending and in-person retail foot traffic for major industries.

Unacast examined national Tesla locations using our Venue Data Package. Where do Tesla visitors live, and how far do they travel to reach a Tesla location?

Supply Chain: If a customer can’t find their desired electronics at Apple or Best Buy, where else are they likely to visit?

We got to talking with our partners over at Precisely -- Over the last decade, how and where people migrate and move has evolved significantly. Human mobility data, or anonymized, aggregated information about how people move based on their cellular network locations, helps corporations and public entities discover population patterns at a granular level.

Based on a national study of 300 brands and month-to-date visits.

We created a Tableau workbook visualizing foot traffic performance at the properties of two top REITs from January 2019 to October 2021.

The office industry claims to be gaining but the data largely says otherwise. Visits to shared office spaces are down nearly 10% since the start of June 2021. Some states, cities and brands have been hit harder than others.

Six unique articles detailing foot traffic patterns for industries and brands, including:

Learn how retailers can use mobility data to make business decisions.

Which brand draws more foot traffic and is there room for Sweaty Betty to leverage its relationship with Nordstrom to enter the local market?

Here you’ll find analysis of foot traffic and migration patterns for neighborhoods around multi family residential properties in Orlando, Tempe, Atlanta and Houston.

Download your copy of the guide today to understand what you need to tackle your challenges and take control of the buying process.

Here are 25 big US brands that have lost foot traffic in 2021.

Based on a study of YTD visits in 2020 vs. 2021

Find out which New York car dealerships have gained and lost foot traffic in 2021.

Learn which small counties grew the most in population gain from January to June 2021

These are 10 Restaurants Gaining Foot Traffic as of end Q1 2021.

30 small cities that grew their population and net income flow since March 2020.

Learn which large counties grew the most in population gain from January to June 2021

18 cities of 100,000 - 200,000 that grew population and net income flow since March 2020

For this report, we probed GPS data gathered over Q1 and Q2 of 2021. Through that research, we were able to identify three cities each with a population between 250,000 and 350,000 that showed gains in population, income flow, and rate of foot traffic recovery.

Population flow in 2020 was negative, as was total net income to the tune of -$12 billion. About 46,000 people left the area in 2020. Some jumped to more southern areas of the state, or the western US. Others shifted among the 10 regional counties.

Learn which mid-sized counties grew the most in population gain from January to June 2021

In January and February 2021, the five county New York area studied grew by 1,900 people and an estimated $1.2 billion. In January and February 2019, it was -7,100 and +$360 million. That means the population growth trend reversed +9,000 over 2019 and income growth rates were up 233% over 2019.

Find out which hardware stores in New York have gained and lost foot traffic in 2021.

Here are 10 Hotels and Motels that gained foot traffic in Q1 2021.

Urban areas of 1 million+ that have grown since the start of COVID-19

Find out which drug stores in New York have gained and lost foot traffic in 2021.

Harris County and the city of Houston lost 10,000 residents and $750 million in 2020 with about 30% of those 10,000 moving to surrounding counties. Many of those counties are now flush with new consumers. Check out the white paper to read the whole story.

How we use the Unacast Migration Patterns dataset to analyze the outflows from US metropolitan areas to locations classified by the distance from its boundary.