Advertising Audiences
Reach more engaged consumers and improve ROI for your next advertising campaign with location-based advertising audiences.
Reach more engaged consumers and improve ROI for your next advertising campaign with location-based advertising audiences.
Gravy Advertising Audiences, now part of Unacast, are the first and only location-based advertising audiences built on the physical places and events that consumers visit.
Gain market share by targeting consumers who have recently visited competing store locations.
Stay top of mind by retargeting consumers via mobile, CTV, and social media, as well as those who have visited your locations.
Engage lapsed customers who have previously visited your locations with tailored messaging to encourage a return visit.
Reach out to consumers looking for complementary services or visiting related chains.
Establish new behavioral patterns and affinities. Convert online consumers who have expressed online interest but have not yet visited a store.
Access our collection of thousands of ready-to-use audiences for quick-and-easy activation across all major DSPs/DMPs and channels, including connected TV (CTV). Our location experts create advertising audiences based on the most popular targeting segments:
Advertise to consumers directly on their mobile devices
Target a household or business with relevant messaging on desktop or CTV
Expand your reach with a privacy-friendly and future-proof solution.
Power highly targeted advertising campaigns to reach the right audience using multi-dimensional intelligence. Data collaboration audiences are built using complementary datasets to create a precise segment of consumers that are more likely to engage with your brand. These audiences are carefully curated to help improve campaign performance, enable better personalization, and increase your return on advertising spend.
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Home
Users visiting Homes for Sale or Open House Events
Travel
Users whose travel profiles indicate business travel
Personas
Users attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubs
Sports
Users who golf frequently and attend golfing events
Personas
Users attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiques
Food and Beverage
Users who attend craft brewing events, beer tasting events and brewpubs
Automotive
Users visiting Automobile Dealerships
B2B
Mobile users who have attended B2B Events related to Technology
Sports
Users who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levels
Sports
Users participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubs
We use pseudonymous mobile location signals, and our AdmitOne processing engine to understand where people go in the real world.
We interpret consumer interests, affinities, and in-market purchasing behavior to segment audiences.
We create location-based advertising audiences for use in digital advertising campaigns. We match our data to precision geofences for millions of places, events, and points-of-interest (POIs), creating the first and only advertising audiences based on the physical places and events that consumers visit.
