Location Data Processing
Harness the power of your geotagged data with Unacast's location data processing platform, Turbine. Turn raw telco data into valuable, privacy-friendly, human mobility insights at scale.
Harness the power of your geotagged data with Unacast's location data processing platform, Turbine. Turn raw telco data into valuable, privacy-friendly, human mobility insights at scale.
Unacast enables telco clients to turn their raw data into human mobility insights, without the data ever leaving their domain.
Transform your data into mobility insights without ever having to worry about data privacy. Deploy our data platform in your data clean room or cloud to ensure data never leaves your secure environment.
Advanced technologies like AI, cloud computing, and IoT, enable you to innovate, enhance the customer experiences, and remain competitive in the rapidly evolving digital landscape.
Prioritize infrastructure development and capacity planning using cell tower, CDR, or similar geotagged data. Understand how your customers move around and identify gaps in connectivity.
Produce valuable human mobility insights when unused telco data is processed with Unacast’s data processing platform. Data monetization is one of the most promising new revenue opportunities for telcos and 1st party data owners, and there is a growing demand for these insights across industries, such as CRE, media, and retail.
Telco human mobility insights can be used to:
Understand visit patterns to a location (hourly, daily, weekly, monthly) for retail resource planning.
Identify the work/home areas of visitors to a location for media and advertising opportunities.
Identify the number of people visiting a location (retail street, shopping mall, neighborhoods, stadiums) for retail site selection and measuring performance.
Add additional revenue streams while benefiting transportation, tourism, and emergency services.
Telco human mobility insights can be used to:
Understand how people use road and rail infrastructure, leading to improved public transport, infrastructure development, and CO2 footprint.
Identify potential emergencies or incidents to dispatch emergency services, optimize resource allocation, and ensure public safety.
Provide location-based advertising to customers in real-time, increasing the effectiveness of marketing campaigns.
Track passenger flow at train stations, occupancy levels on trains, and transit delays for rail authorities.
Monitor real-time traffic to detect congestion, enabling traffic signal optimization and rerouting.
Analyze latency and quality of signal for customer journeys, enabling end-to-end connectivity and improved customer satisfaction.
Telco human mobility insights can be used to:
Identify movement patterns for new tower placement, improve network capacity planning, and optimize 5G rollout.
Adjust your network in near real-time by dynamically allocating bandwidth or enabling certain network elements to cope with demand.
Perform virtual drive testing using Call Detail Record (CDR) and signaling data.
Analyze and optimize performance for stationary and moving devices.
Identify frequent app usage by combining CDR and core network data.
Turbine Engine is a high-performance event processing and analytics engine that transforms raw geotagged data into mobility insights, all without leaving the telco’s domain. Using proprietary algorithms and machine-learning models, the Turbine Engine intelligently groups movements to understand commuting patterns, use of transportation infrastructure, and travel routes.
Data Hub is the backbone that structures and stores the data and makes it available via APIs to power applications to be built on top. Built for performance and scale, this robust data storage layer seamlessly adapts to handle increased demand as your customer base grows.
The Visualization Layer includes a usability layer and visualizations that allow non-data savvy customers of Telcos to interact with mobility insights. Quickly and easily uncover key trends, patterns, and metrics, and use these insights to make informed decisions that drive impactful changes within your organization.
With Unacast now on GCP Marketplace, it will be even easier for our customers to utilize Unacast Technology. With our strong partnership, we look forward to unlocking new monetization opportunities for our joint customers.
Our collaboration with Unacast has allowed us to provide an innovative end-to-end solution for telcos to generate new revenue streams by leveraging mobility insights
This partnership is Innovation at its finest, with Telia’s data, industrial knowledge, and market presence being married with the cutting-edge technology from Unacast, propelling us both forward.
BT Group has for some time been using aggregated and anonymised mobile data to uncover mobility insights in the UK and have seen healthy industry growth in the last few years. We are now looking towards significant growth in this area...
