Consumer Data Enrichment

Enrich your data with demographics and consumer profiles based on real-world behavior. 

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Mobile users frequently attending yoga classes & visiting yoga studios

How customers use our Consumer Data Enrichment

Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:

Photo of a woman looking happy at her cell phone. Devices used apple iPhone and laptop. employment office

Understand and Increase Reach

Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification. 

A group of friends smiling and pointing at something on a phone screen while dining at an outdoor restaurant on a sunny day. Category lifestyle subcategory food and beverage.

Create Effective Look-alike Modeling

Turn your best customers into more customers and reach untapped similar audiences.

A laptop screen organizing files described as in-market with a subcategory of employment

Maximize Campaign Performance

Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.

two young women drinking coffee at a cafe after shopping. category in-market. subcategory shopping.

Achieve Addressable Advertising

Increase identity resolution and target the right message to the right people at the right time. 

Man looking out a bus route map. demographic young unmarried man. interests fitness and travel.

Complete Consumer Profiles

Create a holistic view of who consumers are, why they do what they do, and what they really want.

Consumer Data Enrichment Features

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.

Device Persona
App Information
Education
Consumer Persona
Marital Status
Income
Gender
Age
Global Countries Traveled
HEM to Maid
MAID to HEM

Enrich the data that powers your revenue

Data in Action

Explore our Personas

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Name
Persona ID
Description

NCAA Basketball Fans

244

Mobile devices that attended NCAA basketball games or fan events

NCAA Football Fans

245

Mobile devices that attended NCAA football games or fan events

NCAA Hockey Fans

282

Mobile devices that attended NCAA hockey matches or fan events

NCAA Soccer Fans

247

Mobile devices that attended NCAA soccer games or fan events

NFL Football Fans

249

Mobile devices that attended National Football League games or fan events

NFL Football Tailgating Enthusiasts

680

Mobile devices that attended NFL games, fan events, and tailgating areas

NHL Hockey Fans

281

Mobile devices that attended National Hockey League matches or fan events

New & Expecting Parents

72

Mobile devices that visited places and events consistent with expecting a new child

New Pet Parents

1094

Mobile devices that recently visited a pet breeding or pet rescue facility and pet stores with high frequency

Nightlife Enthusiasts

413

Mobile devices that frequent nightlife venues and events

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Meet with us and put Unacast’s data to the test.
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