Consumer Data Enrichment

Enrich your data with demographics and consumer profiles based on real-world behavior. 

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Mobile users frequently attending yoga classes & visiting yoga studios

How customers use our Consumer Data Enrichment

Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:

Photo of a woman looking happy at her cell phone. Devices used apple iPhone and laptop. employment office

Understand and Increase Reach

Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification. 

A group of friends smiling and pointing at something on a phone screen while dining at an outdoor restaurant on a sunny day. Category lifestyle subcategory food and beverage.

Create Effective Look-alike Modeling

Turn your best customers into more customers and reach untapped similar audiences.

A laptop screen organizing files described as in-market with a subcategory of employment

Maximize Campaign Performance

Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.

two young women drinking coffee at a cafe after shopping. category in-market. subcategory shopping.

Achieve Addressable Advertising

Increase identity resolution and target the right message to the right people at the right time. 

Man looking out a bus route map. demographic young unmarried man. interests fitness and travel.

Complete Consumer Profiles

Create a holistic view of who consumers are, why they do what they do, and what they really want.

Consumer Data Enrichment Features

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.

Device Persona
App Information
Education
Consumer Persona
Marital Status
Income
Gender
Age
Global Countries Traveled
HEM to Maid
MAID to HEM

Enrich the data that powers your revenue

Data in Action

Explore our Personas

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Name
Persona ID
Description

Boat & Boating Enthusiasts

833

Mobile devices that frequent boating venues like harbors and marinas as well as sailing and boating events

Bookstore Shoppers

771

Mobile devices that visited a bookstore

Bowling Enthusiasts

588

Mobile devices that frequently visited bowling alleys and attend bowling matches & events

Budget Travelers

902

Mobile devices that visited places related to traveling on a budget such as train stations, bus depots, and budget hotels

Business Travelers

67

Mobile devices that visited places related to business travel such as airports, convention centers, and office buildings

Camping Enthusiasts

834

Mobile devices that visited a campground

Car & Motorcyle Enthusiasts

358

Mobile devices that visited automobile and motorcycle dealerships and attended races, shows, rallies and other events related to an interest in this area

Car Modification Enthusiasts

854

Mobile devices that visited places and events focused on car upgrades and modifications

Car Rental Travelers

764

Mobile devices that visited car rental locations

Casual Food Diners

153

Mobile devices that frequent casual food dining restaurants

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Meet with us and put Unacast’s data to the test.
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