Consumer Data Enrichment

Enrich your data with demographics and consumer profiles based on real-world behavior. 

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Mobile users frequently attending yoga classes & visiting yoga studios

How customers use our Consumer Data Enrichment

Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:

Photo of a woman looking happy at her cell phone. Devices used apple iPhone and laptop. employment office

Understand and Increase Reach

Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification. 

A group of friends smiling and pointing at something on a phone screen while dining at an outdoor restaurant on a sunny day. Category lifestyle subcategory food and beverage.

Create Effective Look-alike Modeling

Turn your best customers into more customers and reach untapped similar audiences.

A laptop screen organizing files described as in-market with a subcategory of employment

Maximize Campaign Performance

Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.

two young women drinking coffee at a cafe after shopping. category in-market. subcategory shopping.

Achieve Addressable Advertising

Increase identity resolution and target the right message to the right people at the right time. 

Man looking out a bus route map. demographic young unmarried man. interests fitness and travel.

Complete Consumer Profiles

Create a holistic view of who consumers are, why they do what they do, and what they really want.

Consumer Data Enrichment Features

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.

Device Persona
App Information
Education
Consumer Persona
Marital Status
Income
Gender
Age
Global Countries Traveled
HEM to Maid
MAID to HEM

Enrich the data that powers your revenue

Data in Action

Explore our Personas

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Name
Persona ID
Description

Auto Parts Store Visitors

616

Mobile consumers that recently visited an auto parts store

Automobile Buyers - Used Cars

219

Mobile consumers that recently visited a used automobile dealership

Bank Visitors

615

Mobile devices that recently visited a bank location

Bath & Body Product Shoppers

762

Mobile devices that visited a store focused on bath and body products

Beach Lovers

1241

Mobile devices that visited a recreational beach or lake area

Beauty Buffs

316

Mobile devices that visited places and events related to beauty supplies, cosmetics, hair styling, & skin care

Beer Lovers

77

Mobile devices that visited a beer retailer, brewpub, brewery, or attended a beer tasting event

Big Box Grocery Shoppers

562

Mobile devices that frequent big box grocery stores

Billiards Enthusiasts

589

Mobile devices that attended billiards tournaments & events and visited billiards equipment stores

Black Friday Shopping Enthusiasts

359

Mobile devices that visited stores on Black Friday and attended Black Friday and discount shopping-related events leading up to the holiday

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Meet with us and put Unacast’s data to the test.
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