Consumer Data Enrichment

Enrich your data with demographics and consumer profiles based on real-world behavior. 

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Mobile users frequently attending yoga classes & visiting yoga studios

How customers use our Consumer Data Enrichment

Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:

Photo of a woman looking happy at her cell phone. Devices used apple iPhone and laptop. employment office

Understand and Increase Reach

Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification. 

A group of friends smiling and pointing at something on a phone screen while dining at an outdoor restaurant on a sunny day. Category lifestyle subcategory food and beverage.

Create Effective Look-alike Modeling

Turn your best customers into more customers and reach untapped similar audiences.

A laptop screen organizing files described as in-market with a subcategory of employment

Maximize Campaign Performance

Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.

two young women drinking coffee at a cafe after shopping. category in-market. subcategory shopping.

Achieve Addressable Advertising

Increase identity resolution and target the right message to the right people at the right time. 

Man looking out a bus route map. demographic young unmarried man. interests fitness and travel.

Complete Consumer Profiles

Create a holistic view of who consumers are, why they do what they do, and what they really want.

Consumer Data Enrichment Features

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.

Device Persona
App Information
Education
Consumer Persona
Marital Status
Income
Gender
Age
Global Countries Traveled
HEM to Maid
MAID to HEM

Enrich the data that powers your revenue

Data in Action

Explore our Personas

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Name
Persona ID
Description

Visitors to Zoos & Aquariums

410

Mobile devices that recently visited a zoo or aquarium

Water Sports Enthusiasts

329

Mobile devices that visited water parks or pools and attended watersport activities

Weekend Traveler

431

Mobile devices that have visit patterns consistent with traveling and engaging in tourism on the weekends

Wholesale Club Shoppers

715

Mobile devices that recently visited a wholesale shopping club such as Costco, Sam's Club, or BJ's

Wine Lovers

132

Mobile devices that attended wine tasting events, frequent vineyards, and wine stores

Winter Sports Enthusiasts

442

Mobile devices that visited a ski resort, winter activity park, or winter sports gear store

Women's Health

474

Mobile devices that have visited places and events that promote and sell women's health and wellness products

Work from Home

770

Mobile devices whose visit patterns indicate that its user works from home

World Cup Soccer Fans

481

Mobile devices that attended soccer and major sports activities

World Music Fans

252

Mobile devices that recently attended a world music event

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Meet with us and put Unacast’s data to the test.
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