Consumer Data Enrichment

Enrich your data with demographics and consumer profiles based on real-world behavior. 

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Mobile users frequently attending yoga classes & visiting yoga studios

How customers use our Consumer Data Enrichment

Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:

Photo of a woman looking happy at her cell phone. Devices used apple iPhone and laptop. employment office

Understand and Increase Reach

Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification. 

A group of friends smiling and pointing at something on a phone screen while dining at an outdoor restaurant on a sunny day. Category lifestyle subcategory food and beverage.

Create Effective Look-alike Modeling

Turn your best customers into more customers and reach untapped similar audiences.

A laptop screen organizing files described as in-market with a subcategory of employment

Maximize Campaign Performance

Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.

two young women drinking coffee at a cafe after shopping. category in-market. subcategory shopping.

Achieve Addressable Advertising

Increase identity resolution and target the right message to the right people at the right time. 

Man looking out a bus route map. demographic young unmarried man. interests fitness and travel.

Complete Consumer Profiles

Create a holistic view of who consumers are, why they do what they do, and what they really want.

Consumer Data Enrichment Features

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.

Device Persona
App Information
Education
Consumer Persona
Marital Status
Income
Gender
Age
Global Countries Traveled
HEM to Maid
MAID to HEM

Enrich the data that powers your revenue

Data in Action

Explore our Personas

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Name
Persona ID
Description

Runners

322

Mobile devices that attended running meet up events, races or marathons and visited running facilities or runner gear stores

Self-Pamperers

70

Mobile devices that frequent events and places such as spas, salons and boutiques related to self-pampering

Social Butterflies

1154

Mobile devices that visited places across social categories like restaurants, bars, and entertainment with high frequency

Spa Visitors

860

Mobile devices that frequent spas

Sports Bar Visitors

839

Mobile devices that recently visited a sports bar

Sports Fans

78

Mobile devices that attended spectator sporting events at either the professional and college levels

Sports Goods & Apparel Shoppers

769

Mobile devices that visited stores focused on sporting goods and apparel

Super Bowl Enthusiasts

767

Mobile devices that frequently visited football related venues and events

Swimming Enthusiasts

837

Mobile devices that visited pools, private swim clubs, and swimming events

Tech Early Adopters

1159

Mobile devices that visited technology and electronic stores and attended events related to innovation in technology

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Meet with us and put Unacast’s data to the test.
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