Consumer Data Enrichment

Enrich your data with demographics and consumer profiles based on real-world behavior. 

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Mobile users frequently attending yoga classes & visiting yoga studios

How customers use our Consumer Data Enrichment

Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:

Photo of a woman looking happy at her cell phone. Devices used apple iPhone and laptop. employment office

Understand and Increase Reach

Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification. 

A group of friends smiling and pointing at something on a phone screen while dining at an outdoor restaurant on a sunny day. Category lifestyle subcategory food and beverage.

Create Effective Look-alike Modeling

Turn your best customers into more customers and reach untapped similar audiences.

A laptop screen organizing files described as in-market with a subcategory of employment

Maximize Campaign Performance

Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.

two young women drinking coffee at a cafe after shopping. category in-market. subcategory shopping.

Achieve Addressable Advertising

Increase identity resolution and target the right message to the right people at the right time. 

Man looking out a bus route map. demographic young unmarried man. interests fitness and travel.

Complete Consumer Profiles

Create a holistic view of who consumers are, why they do what they do, and what they really want.

Consumer Data Enrichment Features

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.

Device Persona
App Information
Education
Consumer Persona
Marital Status
Income
Gender
Age
Global Countries Traveled
HEM to Maid
MAID to HEM

Enrich the data that powers your revenue

Data in Action

Explore our Personas

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Name
Persona ID
Description

MLS Soccer Fans

251

Mobile devices that attended Major League Soccer games or fan events

Male Grooming Enthusiasts

671

Mobile devices that visited barbershops and other male grooming service locations

Manicure & Pedicure Enthusiasts

859

Mobile devices that visited manicure and pedicure salons

March Madness Fans

285

Mobile devices that attended NCAA March Madness basketball games or fan events

Massage Enthusiasts

841

Mobile devices that frequent massage businesses and realted wellness events

Mattress Buyers

81

Mobile devices that have visited places and events related to interior design, moving or home renovations

Men's Health

475

Mobile devices that have visited places and events that promote and sell men's health and wellness products

Miles Driven Annually - 10K to 14K miles

471

Mobile devices that have visit patterns consistent with driving between 10,000 and 15,000 miles per year

Miles Driven Annually - 15 to 19K miles

472

Mobile devices that have visit patterns consistent with driving between 15,000 and 20,000 miles per year

Miles Driven Annually - 5K to 9K miles

470

Mobile devices that have visit patterns consistent with driving between 5,000 and 10,000 miles per year

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bird's eye view of the city