Consumer Data Enrichment

Enrich your data with demographics and consumer profiles based on real-world behavior. 

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Mobile users frequently attending yoga classes & visiting yoga studios

How customers use our Consumer Data Enrichment

Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:

Photo of a woman looking happy at her cell phone. Devices used apple iPhone and laptop. employment office

Understand and Increase Reach

Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification. 

A group of friends smiling and pointing at something on a phone screen while dining at an outdoor restaurant on a sunny day. Category lifestyle subcategory food and beverage.

Create Effective Look-alike Modeling

Turn your best customers into more customers and reach untapped similar audiences.

A laptop screen organizing files described as in-market with a subcategory of employment

Maximize Campaign Performance

Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.

two young women drinking coffee at a cafe after shopping. category in-market. subcategory shopping.

Achieve Addressable Advertising

Increase identity resolution and target the right message to the right people at the right time. 

Man looking out a bus route map. demographic young unmarried man. interests fitness and travel.

Complete Consumer Profiles

Create a holistic view of who consumers are, why they do what they do, and what they really want.

Consumer Data Enrichment Features

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.

Device Persona
App Information
Education
Consumer Persona
Marital Status
Income
Gender
Age
Global Countries Traveled
HEM to Maid
MAID to HEM

Enrich the data that powers your revenue

Data in Action

Explore our Personas

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Name
Persona ID
Description

Home Gardeners

326

Mobile devices that frequent garden supply stores and attended educational workshops, garden shows, and festivals

Home Improvers

131

Mobile devices that frequent home improvement supply, appliance, and furniture stores as well as events related to home improvement

In-Market Movers

351

Mobile devices that have visited places and events related to purchasing a home or moving

In-Market for Arts & Crafts

586

Mobile devices that visited craft stores like Michael's, Joann Fabric, etc.

In-Market for Baby & Kids Products

465

Mobile devices that visited places and events related to being in the market for baby and children's apparel, toys, furniture and other merchandise

In-Market for Jewelry

482

Mobile devices identified as being in the market to purchase jewelry based on visit patterns related to getting engaged, married, or celebrating an anniversary or holiday

In-Market for Travel

364

Mobile devices that visited airports, train stations, and hotels along with other places associated with travel

In-Market for Tutoring & Test Preparation

668

Mobile devices that frequent tutoring and test prep venues and events

In-Market for Wedding Planning

363

Mobile devices that frequent wedding supply stores, bridal shops, wedding preparation expos and events

Indie & Alternative Music Fans

260

Mobile devices that recently attended an indie or alternative music event

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bird's eye view of the city