Consumer Data Enrichment

Enrich your data with demographics and consumer profiles based on real-world behavior. 

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Mobile users frequently attending yoga classes & visiting yoga studios

How customers use our Consumer Data Enrichment

Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:

Photo of a woman looking happy at her cell phone. Devices used apple iPhone and laptop. employment office

Understand and Increase Reach

Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification. 

A group of friends smiling and pointing at something on a phone screen while dining at an outdoor restaurant on a sunny day. Category lifestyle subcategory food and beverage.

Create Effective Look-alike Modeling

Turn your best customers into more customers and reach untapped similar audiences.

A laptop screen organizing files described as in-market with a subcategory of employment

Maximize Campaign Performance

Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.

two young women drinking coffee at a cafe after shopping. category in-market. subcategory shopping.

Achieve Addressable Advertising

Increase identity resolution and target the right message to the right people at the right time. 

Man looking out a bus route map. demographic young unmarried man. interests fitness and travel.

Complete Consumer Profiles

Create a holistic view of who consumers are, why they do what they do, and what they really want.

Consumer Data Enrichment Features

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.

Device Persona
App Information
Education
Consumer Persona
Marital Status
Income
Gender
Age
Global Countries Traveled
HEM to Maid
MAID to HEM

Enrich the data that powers your revenue

Data in Action

Explore our Personas

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Name
Persona ID
Description

Cruise Travelers

667

Mobile devices that visited a cruise terminal anywhere in the U.S.

Cyclists

315

Mobile devices that attended cycling classes, events, and visited cycling studios

Dance Enthusiasts

832

Mobile devices that frequent dance studios and dance events

Department Store Shoppers

610

Mobile devices that recently visited a department store

Diners - BBQ

864

Mobile devices that recently visited a barbeque-style restaurant

Diners - Bakeries

725

Mobile devices that recently visited a bakery

Diners - Caribbean Cuisine

719

Mobile devices that recently visited a Caribbean cuisine-style restaurant

Diners - Chinese Cuisine

331

Mobile devices that recently visited a Chinese cuisine-style restaurant

Diners - Donut Shops

726

Mobile devices that recently visited a donut shop

Diners - French Cuisine

333

Mobile devices that recently visited a French cuisine-style restaurant

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Meet with us and put Unacast’s data to the test.
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