Advertising Audiences
Reach more engaged consumers and improve ROI for your next advertising campaign with location-based advertising audiences.
Reach more engaged consumers and improve ROI for your next advertising campaign with location-based advertising audiences.
Gravy Advertising Audiences, now part of Unacast, are the first and only location-based advertising audiences built on the physical places and events that consumers visit.
Gain market share by targeting consumers who have recently visited competing store locations.
Stay top of mind by retargeting consumers via mobile, CTV, and social media, as well as those who have visited your locations.
Engage lapsed customers who have previously visited your locations with tailored messaging to encourage a return visit.
Reach out to consumers looking for complementary services or visiting related chains.
Establish new behavioral patterns and affinities. Convert online consumers who have expressed online interest but have not yet visited a store.
Access our collection of thousands of ready-to-use audiences for quick-and-easy activation across all major DSPs/DMPs and channels, including connected TV (CTV). Our location experts create advertising audiences based on the most popular targeting segments:
Advertise to consumers directly on their mobile devices
Target a household or business with relevant messaging on desktop or CTV
Expand your reach with a privacy-friendly and future-proof solution.
Power highly targeted advertising campaigns to reach the right audience using multi-dimensional intelligence. Data collaboration audiences are built using complementary datasets to create a precise segment of consumers that are more likely to engage with your brand. These audiences are carefully curated to help improve campaign performance, enable better personalization, and increase your return on advertising spend.
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Shopping
Mobile consumers who have recently visited an AT&T store
Shopping
Mobile consumers who have recently visited a Sprint store
Shopping
Mobile consumers who have recently visited a T-Mobile store
Shopping
Mobile consumers who have recently visited a MetroPCS store or vendor
B2B
Mobile users who have attended B2B Events related to Information Technology including events about computers, software development, mobile technology, cloud computing, business intelligence, and information architecture
B2B
Mobile users who have attended B2B Events related to Hospitality including events about travel, travel tourism and wedding
Dining
Mobile consumers recently attending an Applebee's restaurant
Interest
Mobile consumers who enjoy Doing it Yourself. These users frequent maker events, home improvement events and automobile repair events. They also attend stores such as hardware stores, craft stores such as Michael's, JoAnn's, Hobby Lobby and auto part stores.
Dining
Mobile consumers recently attending a TGIF restaurant
Health and Wellness
Mobile consumers who enjoy living a healthy lifestyle and are interested in products and services related to healthy living
We use pseudonymous mobile location signals, and our AdmitOne processing engine to understand where people go in the real world.
We interpret consumer interests, affinities, and in-market purchasing behavior to segment audiences.
We create location-based advertising audiences for use in digital advertising campaigns. We match our data to precision geofences for millions of places, events, and points-of-interest (POIs), creating the first and only advertising audiences based on the physical places and events that consumers visit.
