The adtech industry faces increased pressure to enhance targeting precision, optimize campaign attribution, and adapt to shifting privacy regulations. While location data has become a crucial ingredient in powering programmatic advertising, working with raw geospatial data presents significant operational and technical challenges.
Unacast provides a smarter way to work with these signals that requires fewer resources while reducing risk and minimizing complexity.
The Challenge: Turning Location Data into AdTech-Ready Assets
Simply acquiring raw location data isn’t enough for most ad tech companies. Without the right infrastructure, working with location data can become a costly and time-consuming burden. There are a few key challenges worth highlighting:
- Integration Friction – Location data must fit within existing DSPs, SSPs, and attribution models without requiring custom engineering work.
- Data Delivery Constraints – Some workflows require real-time API access, while others demand large-scale batch ingestion.
- Data Enrichment Needs – Raw data lacks the context needed to power effective audience segmentation and measurement.
- Ongoing Data Management Overhead – Companies must ensure data freshness, accuracy, and compliance without draining internal resources.
Because of these challenges, Unacast has built a full-lifecycle data solution that adapts to your workflows, not the other way around.
Our Approach: A Seamless Data Solution for AdTech
We’ve designed our data delivery and enrichment processes to fit how you work, whether you need flexible API access, scalable batch processing, or ready-to-use insights.
1. Integration Ready Data Formats
We deliver data in formats that integrate seamlessly into your existing adtech infrastructure. Our pre-structured datasets are optimized to work with your models and platforms. Additionally, our consistent schemas eliminate the need for custom parsing and reformatting, ensuring smooth integration. By structuring the data to fit adtech workflows, we remove the friction that typically slows down deployment and adoption.
2. Flexible Access via APIs and Batch Processing
Every adtech company has different data consumption needs. That’s why we offer multiple access methods. For companies requiring fast, programmatic access to enriched location data, we provide on-demand APIs. For larger-scale ingestion into data lakes and analytics platforms, we offer batch delivery pipelines. We also provide customizable frequency options to ensure you receive data at the cadence that best supports your attribution and modeling needs. With Unacast, you get the right data when and how you need it, without unnecessary complexity.
3. Enriched Data Sets for Immediate Application
Unlike raw data providers, we ensure that every dataset we deliver is ready for immediate use in adtech applications. We apply layers of analytics to add actionable context to location signals. Depending on your needs, this can be demographics, consumer profiles based on real-world behavior, or movement clustering to enhance targeting capabilities. We also have foot traffic and dwell-time metrics to support attribution models. This means you spend less time cleaning and processing data and more time applying it to improve ad performance.
4. Identity Enhancement and Enrichment
Cross-device targeting is essential in today's advertising efforts. Unacast allows you to connect users across mobile advertising IDs (MAIDs) to deterministic identifiers like hashed emails (HEMs) and frequently leveraged IPs (FLIPs). By observing behavioral patterns tied to frequented locations, Unacast infers persistent household or individual associations, allowing for accurate linkage between MAIDs and fixed identifiers. These connections enrich identity graphs, enable precise cross-device resolution, and support key AdTech workflows such as audience targeting and attribution. The result is a privacy-compliant, scalable method to unify fragmented identifiers into a coherent view of the consumer journey.
5. Expert Guidance to Solve Complex Challenges
Working with location data requires deep expertise. Our team brings years of specialized knowledge in geospatial analytics, mobility intelligence, and adtech integrations to help solve your toughest challenges. We provide custom advisory on data integration to ensure a smooth onboarding process, as well as best practices for campaign measurement and attribution modeling based on real-world insights. Additionally, we offer ongoing support to adapt to industry changes, from evolving privacy laws to shifts in mobile data availability.
Why This Matters: A Better Way to Work with Data
Adtech companies are facing increasing complexity, from signal loss due to privacy regulations to the technical burden of managing vast datasets. While data providers often claim to offer "better data," we offer a better way to work with data:
- Minimizing risk by ensuring data compliance and reliability.
- Reducing operational complexity through seamless integration and automation.
- Enabling you to focus on product innovation instead of infrastructure management.
As the adtech industry continues to evolve, a resilient data strategy is more critical than ever. With Unacast as your partner, you gain a flexible, scalable, and future-proof foundation for building innovative advertising products.
Let us handle the hard part, so you can focus on what makes your platform stand out. Get in touch today to see how Unacast can transform the way you leverage location intelligence.
