Advertising Audiences
Reach more engaged consumers and improve ROI for your next advertising campaign with location-based advertising audiences.
Reach more engaged consumers and improve ROI for your next advertising campaign with location-based advertising audiences.
Gravy Advertising Audiences, now part of Unacast, are the first and only location-based advertising audiences built on the physical places and events that consumers visit.
Gain market share by targeting consumers who have recently visited competing store locations.
Stay top of mind by retargeting consumers via mobile, CTV, and social media, as well as those who have visited your locations.
Engage lapsed customers who have previously visited your locations with tailored messaging to encourage a return visit.
Reach out to consumers looking for complementary services or visiting related chains.
Establish new behavioral patterns and affinities. Convert online consumers who have expressed online interest but have not yet visited a store.
Access our collection of thousands of ready-to-use audiences for quick-and-easy activation across all major DSPs/DMPs and channels, including connected TV (CTV). Our location experts create advertising audiences based on the most popular targeting segments:
Advertise to consumers directly on their mobile devices
Target a household or business with relevant messaging on desktop or CTV
Expand your reach with a privacy-friendly and future-proof solution.
Power highly targeted advertising campaigns to reach the right audience using multi-dimensional intelligence. Data collaboration audiences are built using complementary datasets to create a precise segment of consumers that are more likely to engage with your brand. These audiences are carefully curated to help improve campaign performance, enable better personalization, and increase your return on advertising spend.
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B2B
Mobile users who have attended HITEC
Shopping
Mobile consumers who frequent shopping venues, boutique clothing stores, cosmetic stores, accessory stores, shoe stores, handbag stores, etc.
Shopping
Mobile consumers who frequent discount shopping such as Walmart, Costco, Sam's Club, TJ Maxx, Ross, etc.
Personas
Mobile consumers who exhibit behaviors associated with Stay at Home Parents
Home
Mobile consumers frequenting events related to home improvement as well as visiting stores selling home improvement tools, appliances, and materials and services
Food and Beverage
Mobile consumers who attend wine tasting events, frequent vineyards, wine stores and wine food pairing events
Home
Mobile consumers attending furniture stores as well as boutique shops which sell furniture
Entertainment
Mobile consumers who frequently attend movie theatres and film events
Shopping
Mobile consumers who frequent malls or frequent retail chains
Arts
Mobile users who frequent art events and art places for both visual and performing arts
We use pseudonymous mobile location signals, and our AdmitOne processing engine to understand where people go in the real world.
We interpret consumer interests, affinities, and in-market purchasing behavior to segment audiences.
We create location-based advertising audiences for use in digital advertising campaigns. We match our data to precision geofences for millions of places, events, and points-of-interest (POIs), creating the first and only advertising audiences based on the physical places and events that consumers visit.
