The State of Location Data and its Impact on Advertising
Location data is complex, and many advertisers don't understand the intricacies of working with this data. Learn how you can address the latest challenges in the location data industry.
Location data is complex, and many advertisers don't understand the intricacies of working with this data. Learn how you can address the latest challenges in the location data industry.
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It's important for advertisers to understand the latest issues in the location data industry in 2024. This report shares the issues arising with location data and how to specifically address them for audience building and measurement in the AdTech ecosystem. Whole companies have been built on individual pieces of what’s laid out here, and Unacast works across many of the largest players in the AdTech industry. To learn more, download the full report.
