Goodbye Gut Feel,
Hello Location Intelligence

Unacast is an amazing GCP partner. They are using data to do innovative things ranging from tracking COVID-19 to predicting what location is the best for a new retail store. This is a huge step for our partnership and it will be a game changer!

Unacast is by far the most flexible and adaptable location data provider. They have great coverage geographically, they're adjusting to the market needs in a fast and strategic way, and their teams are transparent and helpful throughout the entire process.

BT has chosen to partner with Unacast because of the company’s proven track record … We look forward to becoming the market leader within data monetization for the UK market, and our partnership with Unacast is essential to that growth strategy.

Our collaboration with Unacast is more important than ever because it takes data integration to the next level to account for evolving shopping habits and provide retailers the necessary insights to adjust operations and customer engagement accordingly.

Our gold mine of location data is Unacast. What really impressed us with this partnership has been the high quality of the data…as well as the amazing support we receive. We have been very happy with this relationship and we are looking forward to continuing into the future.

We are most impressed with the amount of usable data, frequency Unacast onboards new data, and how easy it has been to collaborate and create relationships. I have been impressed with the possibilities of the data, and there is so much potential with using Unacast’s mobility data.

One thing we like about Unacast is that the platform is relatively intuitive. Another thing is it offers that psychographic segmentation right in the app. At a quick glance, you can get a better understanding of the core customer.

I am most impressed with the consistency and quality of data…

To better understand human behavior during wildfire events, we wanted to implement a different data collection method than those used in past studies. We hypothesized that mobility data would provide us with new insights into human movement during a catastrophic event, which could help facilitate emergency planning and management.

Through the use of location intelligence, we were able to develop a new methodology to analyze human behavior during wildfires and gain insight into residents’ evacuation decisions. The results of our study can help to advance the research of modeling and analyzing evacuation behaviors during natural hazards.

I would absolutely recommend it to anyone who has retail or a physical presence. I think it's that missing piece of the puzzle that marketers are often kind of on the hook for, but don't really know how to get and have to make a lot of assumptions.

I think [Unacast and Spatial.ai] are helpful for media buyers in particular, especially when you have a budget and you don't really want to waste anything…to make sure you're getting the most out of your media dollars

The latest Unacast trade areas by zip update has been a game changer. It is important because it makes it easy to see where the majority of our customers are actually coming from so we can target by zip code…then we start to think about target audiences and get into Spatial AI and selecting audiences to export to our campaigns.

We already had the framework for data. So on our end, it wasn’t tough to introduce, and the Unacast team made it exceptionally easy for us. It was extremely streamlined. It went through without a hitch and the integration was ahead of schedule.

Unacast’s location data is invaluable not only for Demand-Side Platforms (DSPs) but also for brands seeking to refine their client lists and understand consumer demographics and behaviors. This data is universally beneficial within the advertising sector.

We’ve explored several data providers for location data and other services, but our decision to continue working with Unacast is a clear one. We are confident that Unacast will keep evolving to meet our needs as we adapt to the future.