The latest Unacast Resources

We examined foot traffic, consumer personas, and behavioral characteristics in some of the largest U.S. cities to give you a breakdown of the top 10 cities for sports fans.

We explored consumer behavior in Boston through the lens of foot traffic patterns. Check out trends that were distinct to Boston compared to other major cities.

Our City Foot Traffic dashboard lets you examine foot traffic data for the top major metropolitan cities in the U.S. See how consumer patterns vary across places.

We examined foot traffic, consumer personas, and behavioral characteristics in some of the largest U.S. cities to give you a breakdown of the top 10 cities for frequent shoppers.

Learn about the future of data enrichment with Unacast’s latest insights. See how our Consumer Data Enrichment API is changing the game for companies relying on data.

Unlock the secrets of business success with foot traffic data! Explore how Dave & Buster’s and other casual dining giants leverage location intelligence to drive revenue.

We explored spring break trends, specifically looking at foot traffic patterns to popular beaches. Check out the data to see what we found.

Discover Unacast's report on the pivotal role of foot traffic in key industries. Learn how location intelligence and foot traffic data predict revenue, enhance customer understanding, and drive impactful business decisions.

Discover how geospatial intelligence (GEOINT) transforms industries like retail, marketing, and urban planning, and learn actionable strategies to harness its power in your business.

In 2024, investment professionals are relying on foot traffic data to predict market trends for trading and investment decisions. Learn more in our guide.

Unlock valuable insights with Unacast Insights. Understand neighborhood foot traffic characteristics and make informed business decisions effortlessly.

Discover how mobility intelligence can revolutionize decision-making, consumer engagement, and efficiency across various industries. Explore the power of location data with Unacast today.

Geoanalytics helps businesses maximize the value of their data and make better strategic decisions with location insights. Learn more about how to implement it in your business.

Measure Superbowl ad attribution with foot traffic data. Understand the impact of ads after the big game.

Learn how to perform a successful retail location analysis and choose your next physical location with the help of location data.

Learn how cross shopping data can be used to understand the full customer journey, with insights on where customers go before and after your location.

How can you grow your brand's footprint in 2024? Unacast helps retailers use multiple data sources, including location data, to choose the best next location.

Turn place data into profit. From retail site selection to competitive intelligence, Unacast's location intelligence gives you the insights you need.

Unacast celebrates 2023 with a year in review, recapping its significant product updates and company milestones.

Unacast announced a partnership with Google Cloud that combines the cloud company’s generative AI technology with best-in-class location data.

Based on our analysis of Unacast data, we’ve compiled our top 3 predictions that will affect retailers this month.

Unacast dove into its location data to uncover key real estate market trends and their implications for industry participants. 

Unacast and Gravy Analytics have merged to create the future of location insights. Learn more from our CEO, Thomas Walle.

Learn how to use location data to assess property values and mitigate property risk.

Properly leveraging store location data is critical to modern decision making for retail, marketing, commercial real estate, urban planning and more.

In our comprehensive analysis of the future of foot traffic, we'll explore foundational definitions, industry use cases, and the future of foot traffic.

Get prepared for Black Friday foot traffic spikes, understand how these foot traffic trends are changing over time, and see how location data can help you win.

Unacast’s popular machine learning datasets now applied to even more locations.

AI powered location data is the future. See how it can help your business, and learn more with Unacast.

Learn how to use location data to benchmark the performance of a store during the holiday season based on capture rate of foot traffic and competitor performance.

Learn how to connect with the shoppers that are coming in your door during the critical holiday season. Check out our retail holiday guide!

Understand site selection and how can you use it to drive success for your business. Learn more with Unacast.

Learn how trade area software is helping companies understand where their visitors are coming from, empowering them to make better business decisions.

Location data helps retail operators manage capacity and inventory planning for the holiday season and its increase in foot traffic. Learn more in the series.

Learn how to use US migration trends data to gain an advantage for your business and make better-informed investment decisions.

Learn how to unlock success with commercial real estate data and insights combined with location intelligence.

Our insights let you raise the bar on your competitive insights

In today's data-driven world, businesses are increasingly relying on Geographic Information System (GIS) data, a form of location data.

Spatial Analytics is a significant yet often underestimated tool that can offer actionable insights. Unacast shares a comprehensive guide to help your business.

Learn how to unlock the power of geospatial data, with applications, benefits, and future trends.

Unacast launched generative AI summaries, making it easier and faster to gain insights from location data.

We used Unacast Insights to analyze shopper traffic at four large malls across the U.S., in both growing and shrinking states and counties.

From traditional navigation to smart cities, augmented reality, and the Internet of Things, GPS data has broad, innovative uses for businesses across industries.

This comprehensive guide to retail analytics explores benefits, trends, best practices, and more. Learn more with Unacast retail analytics.

Unacast explored the shifting population trends in New York in 2023, and found it has lost $3.7 billion in annual state revenue.

Dive into the world of location analytics with Unacast’s in-depth guide. Understand its evolution, benefits, applications, and future trends. From businesses to decision-making, discover how geospatial data is shaping the way we see and interact with the world.

Our guide to using location data for competitive intelligence takes the guesswork out of understanding the success and share of competitors in a market.

Unacast created a comprehensive guide to site selection in 2023. Learn more through our example of a retail location analysis.

Learn the pros and cons of how machine learning is changing the location data industry.

Check out Part 2 of our series about how machine learning is impacting the location data industry. This series of posts aims to provide a high-level overview of how machine learning can reduce costs and enhance privacy. 

Learn how machine learning is changing the location data industry, and find out how this might impact your business.

We studied the shifting demographics in Florida due to all of its recent population changes. See what we found with Unacast Insights.

We studied retail foot traffic at several shopping malls throughout the U.S. Check out the latest findings from Unacast Insights.

We reviewed Texas population trends in the post-Covid era. Check out the migration insights we found.

An integral component of Location Intelligence — how do the primary options stack up?

Unacast shares a quarterly Migration Patterns Index to explore recent population trends in the United States.

Find out the newest up and coming New York zip codes in this Unacast study.

Unacast provides an extensive look into the best and worst sources of migration data in the U.S.

Understanding trade areas for your competitors is a crucial way to gain new market share. Learn more with Unacast Insights.

We’re excited to announce the launch of Unacast Insights, our powerful new location intelligence platform.

Unacast today announced the availability of Unacast Insights, a powerful new location intelligence platform.

Discover what features matter when choosing location intelligence software and compare the leading location intelligence platforms to see which is right for you

Location intelligence is a critical aspect of modern business intelligence, identifying patterns and delivering insights on location data.

Unacast has launched new machine learning powered foot traffic datasets, staying ahead of changes in the location data industry.

Explore the best investment decision software solutions and see why Unacast tops the list.

A meaningful portion of big data is geospatial data. Learn how to work with big data and geospatial analytics with Unacast.

Learn about alternative data sources for informing investment decisions, specifically footfall and geospatial data.

We took a look at fast food foot traffic for brands like Taco Bell, Burger King, and Wendy's. See what we learned.

We explored Lowes foot traffic versus Home Depot to see which hardware store is winning the store visitation game. Learn more with Unacast.

We explored Subway foot traffic in the midst of the news that it may be exploring a sale. Learn more with Unacast retail foot traffic data.

We've compared Apple Store foot traffic across the U.S. to Verizon Wireless stores using Unacast location data. See what we've learned!

We compared Sam's Club with Costco foot traffic to see which stores are performing best in the United States. Find out more with Unacast foot traffic!

We explored foot traffic for Tim Hortons and Dutch Bros, and found a complementary pairing we didn't expect. Learn more with Unacast.

We compared Chipotle foot traffic with Taco Bell to see which brand has the highest retail traffic in the industry. Learn more with Unacast.

Geospatial tools help companies map and analyze geographical location data. Learn how Unacast data empowers this process.

We measured KFC foot traffic compared to Popeyes foot traffic to see which of these national brands have the dominant market share.

We compared Home Depot foot traffic with its competitor Ace Hardware. What can this competitive intelligence tell us about these leading hardware retailers?

Where are the places with highest foot traffic? Unacast created a report showing the cities in the United States with the most monthly foot traffic.

We compared Target foot traffic with Costco throughout the U.S. Check out the Unacast report and see how they compare!

Location data is proving to be more important than ever in 2023. Learn the latest about location data from Unacast.

Explore Starbucks foot traffic compared to its biggest competitor, Dunkin Donuts. Learn more about foot traffic data with Unacast.

Explore Walmart foot traffic data and see how it compares to other retail brands. Learn more about foot traffic with Unacast.

Explore grocery store foot traffic through a head to head comparison of Kroger vs. Publix. Learn more about grocery store foot traffic data with Unacast.

Learn how to measure store traffic and performance using foot traffic data from Unacast.

Retail datasets can be a valuable resource for businesses looking to make more informed decisions. Learn about Unacast's retail solutions.

Retail competitive intelligence involves the collection and analysis of data to gain insights into your retail market.

Do you want to know how to measure market share for your retail business? Foot traffic is an important input for gaining a true understanding of your market.

Retail intelligence combines technology and analyses to help retailers optimize their business functions and increase profitability. Learn more with Unacast.

What is a building footprint, and why is it important for my business? Learn more with Unacast.

Understand catchment area and how to determine it using location data from Unacast.

Site selection analysis is a critical process for any business choosing a brick and mortar location. Learn how to run a successful site selection process.

This guide will provide definitions and concepts crucial to understanding foot traffic data, as well as actionable insights for your business.

Location-based advertising is one of the most important tactics for today's modern marketer. Unacast location data can help.

Offline measurement is critical for marketers to understand the impact of their campaigns. Unacast location data can help.

GIS connects data to a map and combines all descriptive data with location data. Learn best practices with Unacast.

How accurately can Unacast measure U.K. traffic volume in comparison to real physical measurements?

What exactly is mobility data? Where does it come from, and how can you use it to your advantage? Learn more with Unacast location data.

Location analytics built on spatial data can help find your next business location. Learn more with Unacast location data.

A report on U.S. migration patterns between states from 2019 through 2022, utilizing Unacast migration data.