Unacast Insights

Location Insights Platform

Make location intelligence easy with the Unacast Insights platform.

Try the Platform

Product graphic showing a map with location data

How Customers Use Our Location Insights Platform

Analyze human mobility across the U.S. with Unacast’s location insights platform. Let our generative AI surface the exact insights you need to drive your business forward.

Grow into new markets with confidence

Use foot traffic, demographic data, and migration trends to determine where to expand. Identify underserved areas before your competitors.

Get market insights

Graphs showing Overlapping Trade Areas and Population Segmentation of Trade Area of Target vs Walmart

Graphs showing Population Segmentation of Trade Area and Traffic Trends of shopping Center at Hillside

Understand the value of properties

Use foot traffic and visitation data to determine the value of commercial real estate investments, and the likelihood of tenants to renew.

Get property insights

Make better investment decisions

Identify emerging markets early and understand the future potential of a property. Find out how demographic shifts are impacting a specific neighborhood.

Start investing smarter

Graphs showing map, Population Segmentation of Neighborhood, Traffic Trends, and Top Demographics of Williamsburg

Graphs showing Overlapping Trade Areas map

Refine your retail strategy

Use foot traffic trends, cross-shopping patterns, and trade area analysis to inform your product offerings, category mix, marketing campaigns, and partnerships.

Inform your strategy

Stay ahead of your competition

Get insights into your competitors’ performance, customer base, and more. Measure your market share and regional dominance over time.

Get competitor insights

Graphs showing Population Segmentation of Trade Area, Capture Rate, Visit Length, Capture Rate, and Return Rate of Target

Understand your visitors

Get a deeper understanding not only of the demographics of visitors, but also their motivations based on 80 behavioral segments. Find out where visitors come from, where they live and work, why they are visiting, and where else they go.

Explore visitor data